IPL Hair Removal Brand
Business Overview:
Newly launched band in the beauty and hair removal niche selling a commonly drop-shipped “saturated” product.
Business Goal:
The brand’s goal was to differentiate itself from the thousands of other fly-by-night drop shipping site stores selling the same products. They wanted to be seen as a leader in the space and reach a very specific customer base.
Solution:
The solution was simple: we started by reverse engineering their buyer’s journey and went very granular on their ideal customer. After gathering this data, it made researching which social media platforms their customers frequent and the influencers they follow. We then compiled a list of the top content creators in the space and wrote a seven-sequence automated email outreach flow integrated with Instagram to connect with influencers. The next phase started after getting influencers interested in our campaign using our templated brand brief, which covered everything from expectations to compensation. This campaign was more complex due to the need for influencers to use their products for 1-3 months while creating content throughout that entire period to compile into one end video at the end. Since relationship building and management are the glue to an effective influencer marketing campaign, things flowed seamlessly as we kept in touch with the creators and ensured they were holding up their end of the collaboration.
Results:
The results from this campaign are still ongoing. Their ROI (Return on investment) is well over 20x. In addition to the nearly 100 existing influencers they are partnered with, their marketing efforts are now reversed. Due to the vast number of creators talking about the brand on YouTube, TikTok, and Instagram, most of their new collaborations are from inbound leads (influencers reaching out to the brand to inquire about joining the movement).
Here's a visual of what we did and what you can expect:
Wireless Earpiece Brand
Business Overview:
A newly established wireless earpiece brand specialized in crafting high-quality, cutting-edge wireless earpieces.
Business Goal:
The brand aimed to break into the United States market by prioritizing Instagram influencers to create brand awareness and channel traffic to their website to establish their presence and excite people about their wireless earpieces.
Solution:
We partnered with a leading influencer marketing research and management platform to collaborate with Instagram influencers. These influencers were assigned to create and share three Instagram stories, each showcasing the wireless earpiece and a dedicated post.
In these stories, the influencers included a direct custom link to the brand’s online store, accompanied by an exclusive discount code. By utilizing the swipe-up functionality on Instagram, they seamlessly directed their followers straight to the brand’s website.
This exciting influencer-driven campaign spanned over eight weeks, encompassing everything from the initial planning phase to engaging influencers for content creation and sharing. It was a comprehensive two-month journey from start to finish.
The custom links and exclusive discount codes worked like magic! The swipe-up feature drove engagement. It was terrific to see followers directly landing on the brand’s product pages. And guess what? The exclusive discount codes led to some fantastic conversions.
We tracked our success by closely monitoring website traffic, sales using the discount code, and the engagement metrics on those Instagram stories.
Results:
In just eight weeks, through our strategic collaboration with influencers on Instagram combined with our research, vetting, and outreach flows, the wireless earpiece brand successfully launched its product in the US market.
The campaign effectively increased brand visibility and drove substantial traffic to the website. We observed a surge in website traffic directly attributed to the influencer campaign and recorded a considerable number of conversions using the influencers’ exclusive discount code.
Jewelry and Clothing Brand
Business Overview:
A Dropshipping business that operates within the fashion niche, specifically focusing on a range of jewelry and clothing lines in the United States, with a primary interest in YouTube and TikTok as marketing platforms.
Business Goal:
The company sought to leverage influencer partnerships to amplify brand visibility and drive sales.
Solution:
To elevate the brand visibility, we partnered with a mix of micro and macro influencers across YouTube and TikTok. Our goal was to collaborate with these influencers to showcase and endorse the brand’s fashion and jewelry line. We employed a mix of paid collaborations and gifting strategies to maximize our reach and impact.
We leveraged our outreach email flows to streamline the influencer engagement process. We used third-party software to help identify, reach out to, and manage influencer partnerships effectively.
We collaborated and closely monitored influencers, providing them with products and compensation as needed to ensure that the content created aligned authentically with the brand.
The influencer marketing campaign spanned over three months, from initial outreach to the final delivery and publication of influencer-created content.
Results:
Our collaborations significantly boosted the brand’s visibility on YouTube and TikTok, reaching millions of viewers. Our influencer marketing strategy successfully achieved and surpassed the brand’s goals and expectations of expanding its reach, driving engagement, and ultimately increasing sales.
Organic Skincare Brand
Business Overview:
A US-based company for organic skincare products that specializes in producing natural and eco-friendly skincare items
Business Goal:
The company’s core focus was to promote healthy skincare routines while minimizing environmental impact.
Solution:
We conducted a comprehensive manual search to identify suitable influencers aligned with the brand’s ethos. Considered factors such as audience demographics and content authenticity.
100% of the brand’s traffic and sales came solely from influencers’ content regarding marketing strategy. We harnessed and leveraged the power and reach of influencers who align with the brand’s values.
Managing ongoing communication with these influencers was crucial. Our team handled emails promptly, ensuring clear communication and professionalism throughout the collaboration. Negotiating terms and setting expectations was vital to the success of this campaign.
The entire process, from initial influencer research to content utilization, spanned over three months.
Results:
Ads crafted from influencer-generated content have proven to be a remarkable success story for the brand. Influencers’ genuine and relatable content resonated deeply with their audience, resulting in significantly increased engagement.
Leveraging influencer content in the brand’s ads proved to be a game-changer for conversions. Consumers found the brand more trustworthy and credible.
Natural Supplement Brand
Business Overview:
A leading brand in all-natural, organic hormone-manipulating supplements industry.
Business Goal:
The brand’s goal was to take its start-up from selling on eBay to launching its e-commerce site. They wanted their brand featured and reviewed by big YouTube influencers and review websites.
Solution:
We took a different approach with this brand since they were a start-up with a low budget. Instead of putting our efforts and attention into creating new content, we siphoned traffic from existing unsponsored YouTube videos reviewing similar and competing products. We also reached out to websites and blogs that ranked on the first page of Google for buyers’ keywords related to their products. This allowed us to immediately get the brand featured in videos and on websites that were already getting thousands of views daily.
Results:
We got the brand featured in dozens of product reviews, round-up style blog posts, articles, and videos that were already ranked and got near instant traffic and sales from people already interested and looking to buy these products. Our marketing efforts brought in an additional $1,000,000 USD to the brand’s top-line revenue within the 18 months from the four months we worked together. This campaign yielded a 45X return on investment, including our agency fees for that period.